Most People in Marketing Are Completely Useless


Marketing today is broken. Most marketers are completely useless—not because they lack skill, but because they lack courage. They're playing it safe, copying each other, and churning out forgettable campaigns that leave zero impression. You see the same bland ads, hear the same empty promises, and scroll past without a second thought.

Why? Because most marketers copy rather than innovate. They regurgitate the same tired tactics, the same salesy language, and obsess over vanity metrics—likes, impressions, and shallow engagements that never translate into real impact or sales. They fail because they don't understand human psychology: people don't want another boring ad; they crave entertainment, emotional connection, and something that speaks deeply to their identity.

Great marketing doesn’t merely sell—it creates obsession. Look at MrBeast: he doesn’t just produce videos; he engineers global events. His thumbnails grab attention, his giveaways create frenzy, and every moment is crafted to captivate. Marketing should drive this same obsession. It should be impossible to ignore, engineered for virality, and so engaging that people have no choice but to react, comment, share, and talk about it.

Real marketing makes offers so irresistible that people feel foolish turning them down—think Alex Hormozi’s principle of an offer so good it feels unfair to refuse. Apple didn’t build an empire by playing safe; they mastered simplicity, exclusivity, and desire. Every product launch is an event, a cultural moment creating a fanatical following. Tesla spent zero dollars on ads yet leveraged Elon Musk’s boldness, controversy, and relentless personality to create massive attention.

At YesForLocal, we're flipping the script on local marketing. By fusing the tangible power of print with digital engagement—through exciting promotional draws, incentives to shop local, and interactive digital experiences—we’re making local businesses impossible to ignore again. This isn't bland coupon mailers; it’s creating anticipation, excitement, and a sense of community obsession.

If you want to be among the 1% of marketers who actually matter, stop thinking like an advertiser and start thinking like an entertainer. Engineer desire so intense that people chase your product. Master giving away free value so generously that your audience feels indebted and loyal to your brand forever. Most importantly, always make your audience the hero—because people will share relentlessly when your message elevates their image and identity.

Marketing isn’t dead—mediocre marketing is. Dare to be bold. Dare to be unforgettable. Dare to matter.

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